Why We Started HEIGOO: A Parent’s Frustration Sparked a Better Shoe

by SmithKathy 09 Jun 2025 0 comments

Discover the story behind HEIGOO—kids' breathable silicone clogs created by parents who care.

A Problem That Shouldn’t Exist

As parents, we thought finding a good pair of summer shoes for our child would be easy. But what we experienced instead was frustration.
We tried several popular kids clogs. They looked cute and colorful, but after just a few wears, the problems began. The shoes were too hard, not breathable, and started to smell quickly. Worse, they often left red marks on our child’s feet—and once, even caused a painful blister on the top of the foot. That day, sitting at the park bench comforting a crying toddler, we had a thought:
Why hasn’t anyone made a clog that actually fits a child’s needs?
Not just a miniature version of adult clogs—but something truly designed for children’s comfort, safety, and energy?
That’s when we decided: if the market doesn’t have it, we’ll make it ourselves.

From Frustration to Vision: What We Set Out to Do

When we created HEIGOO, it wasn’t just about building a shoe—it was about solving a real problem.
Our mission was simple but challenging:
To create a breathable, soft, easy-to-clean summer kids shoes that kids love to wear—and parents feel good about.
And we gave ourselves a few non-negotiable rules:

Use the softest, skin-friendly materials possible
Design for breathability and odor control
Make them washable and quick-drying
Fit toddler and kid feet properly—no pinching, no stiffness
Add fun, creative elements that kids can customize

We didn’t want to compromise. Kids deserve better. So we tested, redesigned, and refined until we had childrens clogs that met every goal.

Why Silicone, Not EVA?

Most clogs on the market are made from EVA plastic—a cheap, lightweight material that feels hard and can lose its shape over time. We wanted something better.
We chose food-grade silicone, a premium material that’s:

Softer and more flexible than EVA
Heat-resistant and odor-resistant
Durable and doesn’t deform easily
Safe for sensitive skin—no toxins, no harsh chemicals

The result? A shoe that’s gentle enough for toddlers and durable enough for summer adventures. Parents love the material because it’s easy to clean and hygienic. Kids love it because it’s soft and comfortable all day long.

Thoughtful Design for Real Life

HEIGOO garden clogs aren’t just made of better materials—they’re designed with real use in mind.

19 Air Vents: Keep feet cool and dry even on hot days
Removable Insoles: Easy to clean and help avoid odors
Toe Protection: Prevent stubbed toes while playing
2-Way Strap: Wear them as slip-on clogs or sandals
Fun Colors + DIY Decoration: Let kids customize their shoes with clip-on charms

We believe kids shoes should support their movement and self-expression—not get in the way.

HEIGOO Means “Hey, Go!”

The name HEIGOO was inspired by what we say to our child every morning:
“Hey, go!”
Go explore. Go run. Go play. Go be curious.
We wanted our brand to reflect that energy. HEIGOO is about encouraging movement, adventure, and joy—without worrying about what’s on your feet. Whether they’re at the playground, beach, or backyard, we want kids to feel free and comfortable in every step.

Not Just a Product, But a Parenting Promise

We didn’t start HEIGOO to launch a trendy product.
We started it because we care about what goes on our child’s feet.
We are a small team of parents, designers, and caregivers who believe that comfort and quality shouldn't be optional—especially for kids. We test every design on real children, take real feedback from families, and constantly improve.
This isn’t just about selling shoes. It’s about standing behind a product that reflects our values:
• Safety over shortcuts
• Comfort over cost-cutting
• Simplicity over gimmicks
• Love over labels
We know that if you’re reading this, you probably care about those things, too.

Every Step Matters

At HEIGOO, we believe that a great pair of shoes can do more than just protect little feet—it can empower a child to move confidently, explore freely, and grow happily.
From the moment we started, our goal was never to make the most popular childrens garden clogs. Our goal was to make the best one—for your child, and for ours.
So here we are. A shoe born from frustration, designed with love, and built to support every little adventure.

HEIGOO: Made by parents. Worn by kids. Trusted by families